Thu 8 Sep 2005
After a drawn out period of suspense, Apple has finally unveiled its iTunes-enabled phone. The device, manufactured by Motorola and named ROKR, will be carried by Cingular Wireless in the US. Additionally, various other mobile operators will carry the device outside of America, including British carriers O2, Orange, Virgin Mobile, and BT Mobile. “The Motorola ROKR represents the ultimate convergence of mobile communications and music,” said Ed Zander, chairman and CEO of Motorola. “Fusing iTunes with your always-with-you mobile phone, we’re revolutionizing the way the world experiences mobile self-expression and entertainment.”
The device will allow consumers to port up to 100 tracks from their PCs. The phone will come with stereo speakers, headphones, and dedicated music keys, and will automatically pause the music during a call. Rollouts are expected later this month in the UK, France, Canada, Italy, and Hong Kong. Releases are then expected in the fourth quarter in Australia, Singapore, Philippines, Argentina, Brazil, Mexico, and other markets. Madonna and a long list of other superstars will kick off an advertising campaign later this week.
According to Alfred Hermida, The Rokr iTunes mobile from Motorola and Apple enters a crowded market with gadgets in the digital music player world such as Nokia N91, O2 XM, Orange SPV C550, Sony Ericsson W800i.
Let’s take a look at these products:
Orange SPV C550
Sony Ericsson W800i
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